This has to be one of the scariest jobs that anyone can sign up for. When the winds are blowing it must be even worse. Yet, with the proper safety precautions and training it is done successfully everyday and the failure rate (though somewhat final) is one that is manageable.
A sales position is different in that it is probably the easiest looking job to an outsider, yet on many different levels, one of the most demanding to actually do successfully.
Most sales people get thrown into the role without any sales training and competency development other than what they get hired with. If they get any assistance, it is usually a one time event expected to last them their entire career.
Time and again, we meet low performing sales people who buy into this type of thinking. Our experience in initial conversations with these same individuals in corporations that engage our services, is that they feel being untrained and in the daily battle, is a badge of honor.
There is a problem
Subsequently, millions of dollars worth of market opportunity gets wasted in the field when your potential customers, who are looking for ways to do what they do better, turn away from your solutions due to an inefficient sales process.
Are ineffective sales processes holding your firm back from
communicating the value of what your firm offers?
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